After reading Reality Check 2.0 a few weeks back. The article got me thinking hard about Web 2.0 and why Web 1.0 sites are still on top. Well here is my theory.
On Alexa traffic graphics when a site launches you see a huge spike in traffic that dies off for the most part. Well after doing some checking I think that the big spike is either the Digg or Slashdot Effect.
If you look at the two traffic graphs below from Alexa you can see the top on is my site and the bottom on is BASEMENT.ORG (The writers of Reality Check 2.0). In analyzing the two graphs, mine shows when I got Slashdotted during the first week of April, I got the huge traffic spike and now it’s died down. Sure I get a ton more traffic than I used to get but the pattern is like many other hyped Web 2.0 sites. Look at the BASEMENT.ORG graph and you see the same thing happened to them from getting Dugg on March 29 for RC2.0.


I don’t feel that Web 2.0 is having a rocky time. Sure there is way too much hype about Ajax and such, but I think the main problem with Web 2.0 related sites is they get created. Then they get posted on Digg and then get dugg. After a week or two the traffic dies down and everyone goes on to the next nifty creation. It appears that not many people outside of the Slashdot/Digg geeks get exposed to these sites. Recently I’ve been working on my S14 Silvia Drift car and I’ve been all over the countryside picking up parts and such. I was shocked with the amount of people that use Google Maps. None! Everyone says “MapQuest.” Look at Flickr…do you hear people talking about that site outside of the Digg/Slashdot/Web2.0/Blog Community? I don’t. Everyone uses photobucket.

Now of course there are sites that do well. Look at Alex King’s FeedLounge. That site has done great! But in looking at the Alexa graph above for 30 Boxes you can tell when they opened (and got dugg), and what happened in the following weeks.
I guess what I am saying in a huge roundabout way is that Web 2.0 doesn’t have a problem. There are some quality applications that aren’t just full of fluff, but the true problem is exposure. How to get the sites out to the everyday user, not just the power g33k that opened up Digg on Monday morning to see the latest and greatest.